Closing the Deal on the Go: Market Your Expertise

You are an expert in your company’s products and services. Your have years of experience and mountains of knowledge of the market you serve. This expertise can bring you new customers if you know how to use it.

Give a presentation to a local professional organization, using the opportunity to speak generally about your product. Participate in a vendor’s night. Write an article in a trade journal or a letter to the editor in a local paper or national magazine.  Start a blog. Work a trade show.

All of these things, if done well, help build your credibility and credentials, and may lead to new business.

This post is based on material originally published in Closing the Deal.

For more information on Closing the Deal, check it out on Amazon.

(Burghgraef, Richard. Closing the Deal: Hot Sales Strategies that Make Money. Encouragement Press. Illinois: Chicago. 2007)

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One Response to “Closing the Deal on the Go: Market Your Expertise”

  1. A Night at Marcello’s with the Midwest Society of Professional Consultants « Randolph Sterling 2.0 Says:

    […] like Rich, did not go into business to be salespeople, but are forced to fill that role anyway to sell their expertise. Sometimes they welcome this added challenge. Other times though, they find that they are […]

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