Spring, Baseball, and Sales

It looks as though spring may have finally sprung in Chicago after a long wait. Of course, I was playing softball last Monday night and we were still factoring in a wind chill. At least it should be warmer in Raleigh, where daytime highs are already hitting 90. Thinking about our softball team (which hopefully any day now will start playing to its potential) always reminds me of how glad I am that I started playing baseball as a kid, as it has been a great help for a career in sales. Other than weatherman, professional ball player, and salesperson, what professions are there where you can you fail 70% of the time and be considered the best in the business? I certainly don’t want a brain surgeon who has those success rates…heck, I don’t want a chef with those success rates!  Every call you make, just like every at bat in a game, the law of averages shows will not be successful. In both the baseball and the sales profession, if you go in thinking this time will probably be one of the 70% that does not work out, I am pretty sure you will be correct.

So what is it that both of these professions have in common cause people to keep doing them, other than the potential to make a lot of money? First and foremost, it is a positive attitude, the belief that you will succeed. I was watching Bull Durham for probably the 100th time over the weekend. In one of the last scenes, young phenom “Nuke” LaLoosh has just gotten called up to the majors and he is in the locker room preparing to leave as his mentor “Crash” Davis walks in. (Now that I think about it, maybe that is what the sales industry needs, more nicknames!) Davis tells him that while he might not be successful when he first gets to “The Show,” the key to his success is “fear and arrogance.” What he means is that he has to know in his heart that he is good—better than his competition no matter if he just struck the last guy out or he hit a home run. It is the same thing in sales. The last guy may not have needed your product or service, heck, he may have even hung up on you, but the next call is a new opportunity to show what you have to the right person. Go get ‘em!

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