Using Your Time to Your Advantage

This past March I ran into my friend Jim down in Virginia Beach where he and his fiancé Sue were running a half marathon. This was the second time that I met up with Jim at a race (the first being the day he actually met Sue), however, I have always been content with grabbing a beer with him after a run. Sure, I play softball, basketball, and bike ride, but I never considered myself much of a runner.

Jim inspired me to start running, so since about the end of March, I have been running every other day, usually 3-4 miles or so. When the weather got hot, I figured it best to do this run at 6:00 AM when it was still cool, rather than 6:00 PM when it was still very hot. This became somewhat of my morning commute (I also walk for about a half hour on the “non-running” days.) It has become a great time for me to collect my thoughts, plan my day, and think about clients and how we can help them before getting into the regular daily grind of the workday.

Let’s face it, once the day starts, it is run, run, run, and not many of us have the time to really look at the bigger picture. As much as we want to take the time to find the inspiration to do that next great thing, the phone starts ringing, or you check your email to find 100 messages waiting for you. Next thing you know you are in your first meeting of the day and the day becomes more of a list of transactional activities rather than a study of ideas to make the world better. At some point you grab some lunch and say “Darn, it is only Monday,” “TGIF!” or something in between as you flash for a second to a time when you thought you’d be doing something more inspirational at work.

Many sales teams we see are exactly like this. The “what have you done for me lately” attitude leaves them going from transaction to transaction instead of building long term relationships. When was the last time you sat back and thought about something you could do for a client…maybe refer them to someone, research an article you think they would find interesting, or come up with an idea that will make their life easier even if it doesn’t put a dime in your pocket. We all want to do these things. We all see the value of doing them and growing a stronger relationship, but many times we just don’t have the time to think about them.

I urge you all this month to take that “in between’ time, the time in between your front door and your office door, the time in between your desk to the restaurant for lunch, or the time in between the end of the day and coming home to your family to allow yourself to think of the bigger picture both for your clients and for yourself…to find your inspiration.

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