The Importance of 10 Second Mission Statements and Showering Before You Go to the Gym

Earlier this year I requested that all of Randolph Sterling’s team members commit our mission statement to memory:

Randolph Sterling, Inc. is a sales solutions company whose main goal is to assist growth oriented clients improve their overall sales and sales process through management services, process development/improvement, inside sales, and sales peer advisory groups.

Ultimately, we would like to change the perception of salespeople by the public by always promoting solution based conversations and continued learning.

Here is why:

I went to Virginia Beach over one weekend during the Spring. On Sunday morning I rolled out of bed, hair all messed up, unshaven and unshowered, and decided to get a quick workout in before getting ready for the day. Usually, when I travel and work out in hotel gyms the place is empty, so I didn’t think anything about it.

This time, of course, was different.  As I walked in, a woman was walking out to get some wipes to clean off a treadmill and just wanted me to know that she was coming right back (I think she didn’t want me to take her Sunday paper). She mentioned that she travels a lot for work so I asked what she does…turned out she is a director of sales for an accounts receivables management firm in the transportation industry. She asked what I do and I gave her a variation of our mission statement. When I told her, she replied that she was so buried in client meetings that she never has time to develop new prospect relationships and that she definitely needed our services. I ran back up to my room to get a card after she requested one.

Twenty minutes later we were having a business meeting while I was on the StairMaster and she was on a treadmill. When she finished up, I asked when I could get a proposal out to her for us to assist her. She gave me not just her card, but also the card of a colleague of hers who is redoing her company’s website. She mentioned that I should reach out to him as there might be some opportunities for the two of us to work together as well.

This is a testimonial to why having a quick 10 second rundown of who you are and what you do can lead to profitable results…also, it shows why you should always shower before working out! 🙂

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