Posts Tagged ‘Cary’

Special Event:Lucky’s Pot of Leads

March 7, 2010

Lucky’s Pot of Leads

Order tickets via Eventbrite: http://luckyleads-efbevent.eventbrite.com

In conjunction with Business Club America and Randolph Sterling, Inc., Hummingbird Creative Group invites you to the second of a series of 9 roundtable events in 2010 to celebrate Hummingbird’s 15th Anniversary.

Friday, March 12, 2010 from 11:30am – 1:00pm at 1705 Prime, join industry expert panelists:
Wendy Coulter, President, Hummingbird Creative Group, Inc.
Rich Burghgraef, President – Randolph Sterling, Inc.
Sherry Mitchell, Director Brand Strategies, Hummingbird Creative Group, Inc.

The trio will address the differences between sales and marketing, as well as how they must support one another for either to be successful. Discover how to better qualify sales prospects through understanding why your current customers buy from you and using that information to build marketing messages that can help you sell! You will learn about:

~ the need for structured communication between your sales and marketing teams
~ the importance of knowing your competitive advantages
~ new online resources and opportunities to find and foster leads and fill your sales funnel
~ how selling is best done by asking questions, not selling what you have
~ budgeting for both sales and marketing, not one or the other, to reach your growth goals
~ qualifying leads to find more of the business you want through your sales and marketing efforts
~ using unique sales enablement tools to build brand awareness

1705 Prime
1705 E. Millbrook Rd.
Raleigh, NC 27609
919-850-2340

Cost is $25 per person and includes lunch

Order tickets via Eventbrite by Monday, March 8th: http://luckyleads-efbevent.eventbrite.com
or call 919-854-9100 ext. 304

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“The Performance is Only as Good as the Audience”…And We Have a Great Audience!

March 3, 2010

Remember back in the days of elementary school, on those special days when you would have an assembly? We would pile into the gym—or as our principal used to call it, the “all purpose room” to either see one of the other grades perform a play or an outside group come in to perform for the whole school? Mr. Campbell, the principal at Westmoreland School in Fair Lawn, New Jersey where I grew up used to start out each assembly by reminding us kids to be respectful of the performers…”the performance is only as good as the audience” he would always tell us.

Those words have never rung more true than at the SAM Peer Advisory Group meeting that we held in our office in Cary, NC the other day.

We had a great meeting, and, as with all SAM Groups where each member is an equal participant and can give and/or receive advice, the participants determine the value of the meeting. Since the value of the meeting is that the discussions are confidential, allow me to take a minute to tell you about some of the participants:

Draughon Cranford of Xpress Image: Draughon is very well connected throughout Raleigh. So, when an issue comes up, he not only has his opinion about it, which he offers in a very professional manner, but he also knows someone else through all of the networking he has done in all the right places, that he can usually offer a recommendation of someone he can bring in to help with the issue.

Will Webb of Dupree & Webb: Will is one of the first people I met when I joined Business Clubs of America. In a world where people sometimes blur ethical lines (especially in the insurance industry where he lives) Will’s ethics are beyond reproach. Will is the kind of guy who would walk away from a profitable piece of business if it meant he wouldn’t feel good at the end of the day when he came home to his wife and 2 year old daughter to tell them about it.

Rob Pulley of Talent Management Solutions: Rob is the second person I met when I joined BCA. Rob is the kind of guy who doesn’t just speak to hear his own voice. Trust me, he has a lot to say, but nothing he says is not the result of careful thought to the issue at hand. Rob is also a guy who is very well connected and will make a recommendation for what he truly feels is best for his colleague, looking for nothing to gain other than respect of his peers. He definitely has it.

Danny Worthy of North Carolina Central University: Some of you basketball fans might be thinking…wait a second…North Carolina? Worthy? Is he related to former Tar Heel and Los Angeles Laker great James Worthy? Actually, yes, Danny and James Worthy are brothers. Danny, after a successful career at Verizon, decided to come back to his alma mater, NCCU, with the sole goal of helping them achieve growth as their athletic teams move into division I. Danny works to partner businesses with the university through various sponsorship opportunities. Danny is one of the most polite and respectful people I have met. He adds great insight and experience into every topic and isn’t afraid to ask for assistance as well as give his opinion.

And, I can’t forget to mention our very own Angela King: Angela has been very helpful in getting the SAM Groups up and running in Raleigh as well as assisting me in facilitating the meetings. As a facilitator, it is our job to keep the meetings on topic, but to also know when to go off of the agenda if a topic is being bounced around where everyone is contributing and getting a lot out of the discussion. Angela’s vast experience, both professionally and as a working mom who runs a household of four kids ranging in age from 18 to four, allows her to not only give insight that many of us have not had experience with, but it allows her to keep us all in line.

These core members of our Raleigh SAM groups are class acts, every last one of them. I would have no reservation in recommending any of them and I certainly appreciate the assistance they give me every time I am privileged to meet with them.

We still have a few seats available in this particular SAM group and we are starting new groups every day in both Chicago and in Raleigh; and we are working on “virtual SAM groups” to be able to serve sales and marketing professionals around the world. If you would like more information, please do not hesitate to contact Angela directly at aking@randolphsterling.com.